Keymer, Thomas and Peter Sabor. Pamela in the Marketplace: Literary Controversy and Print Culture in Eighteenth-century Britain and Ireland. New York: Cambridge University Press, 2005.
In Pamela in the Marketplace: Literary Controversy and Print Culture in Eighteenth-Century Britain and Ireland, Thomas Keymer and Peter Sabor explore the burgeoning 18th-century media culture, a whirl of print, pictures, and theatre in which developing medium and genres offered sweeping possibilities for the production and adaptation of any story. To investigate this complex culture, Keymer and Sabor utilize a dizzying wealth of resources in exploring the craze and controversy that developed around Samuel Richardson’s Pamela. They face the Pamela event largely “as a market phenomenon: as a product, agent, and uniquely visible trace of the new consumer culture” (15), all the while filling in gaps of Pamela scholarship and provoking enticing questions.
Through their study, Keymer and Sabor create a vast and intricate web of relationships in which many of the players in the Pamela controversy knew one another and fed off of each others’ works. Keymer and Sabor use these connections to reveal echoes—similar themes and twists on storylines—that resonate through the web of Pamela manifestations. Meanwhile, rather than focusing on Richardson or such prominent works as Henry Fielding’s Shamela, Keymer and Sabor emphasize figures and works obscured by history, those long-forgotten pieces that helped propel Pamela to its lasting position of fame (or, if you like, infamy).
Pamela in the Marketplace does fall somewhat short where Keymer and Sabor overstretch their attempts to draw connections, stumbling over an excess of tangled associations or faltering in links based on weak speculations. Then, too, the book occasionally veers from its main drive in giving excessive attention to biographies that trail far from Pamela, creating interesting but ultimately distracting sidetracks. And occasionally, Keymer and Sabor skip perhaps too quickly from one subject to the next, planting possible conclusions but declining to develop these.
Still, the book’s virtues far outweigh its faults, and Pamela in the Marketplace offers a thorough introduction to both the Pamela craze and the culture in which it thrived. The study itself is divided into six chapters, with an introduction and an afterword. In the introduction, Keymer and Sabor sketch the extent of Pamela’s influence, rehash recent scholarly approaches to Richardson’s work, and lay the groundwork for their own study of the novel’s reception (17), which moves from page to stage to images to Ireland.